Asda Dunfermline Superstore - Fife

Shops and services in the UK

Asda Dunfermline Superstore - Fife

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Exploring Asda Dunfermline Superstore: A Comprehensive Overview

Asda Dunfermline Superstore, located in Fife, presents a blend of great produce, clothing options, and varying service options for its customers. However, several comments from visitors reveal a mix of experiences that highlight both strengths and weaknesses of this supermarket.

Payment Options & Accessibility

One of the notable features at Asda is the variety of payment methods available. Customers can utilize credit cards, debit cards, and NFC mobile payments at checkout. Additionally, the store offers wheelchair-accessible entrances and a wheelchair-accessible car park, ensuring that all customers can access their favorite products without hassle. However, some reviews suggest a need for improved organization, particularly regarding customer service and the availability of staff during peak hours. Several shoppers have reported long waits at self-service checkouts, pointing out that they felt they were doing the job of the cashiers themselves.

Store Highlights and Offerings

Asda Dunfermline boasts a wide range of offerings, from groceries to household items. Many customers appreciate the store's in-store pick-up for online orders, although experiences have varied significantly. Some shoppers have noted issues with inventory, mentioning that certain shelves appear empty, which may diminish the shopping experience. Despite these drawbacks, many visitors still enjoy a quick visit to grab essentials. The food section is particularly praised for its selection of fresh items, although inconsistent stock levels have been a concern.

Customer Service Experience

The overall sentiment surrounding customer service at Asda Dunfermline has been mixed. While some customers received helpful assistance from staff members, others reported encountering rudeness and a lack of training among employees. One review stated, "Staff could do with some customer service training," highlighting incidents where customers felt dismissed or undervalued. Furthermore, the condition of the restrooms has been a recurring point of criticism, with numerous reports stating they were not well maintained. Cleanliness remains a key area needing improvement to enhance the shopper experience.

Sustainability Efforts: Recycling and More

Asda has been making strides towards sustainability, offering options for recycling glass bottles and other materials. However, customers have pointed out that more efforts are needed in this area, especially concerning the management of plastic products and recycling initiatives.

Conclusion: Room for Improvement

In summary, while Asda Dunfermline Superstore provides a comprehensive shopping experience with a variety of food and clothing options, it faces challenges in customer service and cleanliness. Enhancements in staff training, inventory management, and restroom maintenance could significantly elevate the shopping experience. As feedback suggests, many customers continue to weigh their shopping choices, balancing convenience with service quality. For now, it remains crucial for Asda management to address these concerns and improve overall customer satisfaction.

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The phone of this Supermarket is +441383621021

And if you want to send a WhatsApp, you can do so at +441383621021

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Comments:

Showing from 1 to 3 of 3 comment(s) received.

Eric Reyes (24/05/2025, 22:08):
***WARNING TO CUSTOMERS: SELLING 11-MONTHS-EXPIRED CHICKEN DATED 07/2020***

I would give this a zero-star rating if I could. On Monday, May 31st, I went shopping at the Asda Halbeath store. Among other items, I purchased two packs of Birdseye Hot and Spicy Chicken (frozen, from the freezer).

On Wednesday, June 2nd, when I went to cook the Birdseye spicy chicken for my dinner, I realized that the expiration date was 07/2020. I immediately contacted the Asda complaints department and sent them pictures of the product. Their response was a generic one, stating that they had reminded their staff about the importance of rotation and restocking, and they offered a £10 goodwill voucher.

During our conversations, they did not mention investigating the issue or removing the expired chicken from the freezers for the safety of other customers, which I find very concerning. I expressed that I felt I deserved more than a generic response and asked for a complaint reference so I could escalate the matter further, but I received no such thing.

It seems like they do not prioritize their customers' well-being or food safety. I have reported Asda to environmental health and trading standards. Additionally, I plan to report this to the press and share it across social media platforms.
Samuel Williams (24/05/2025, 11:13):
Wouldn't advise popping by this Asda after 10pm. Stopped in for a quick item after work, huge mistake. Encountered a group of four lads, around 19-20 years old, tearing through the store as if it were an arcade. They were causing a commotion in the bedding section, shouting and being generally disruptive. The staff appeared completely worn out, I wouldn't have dared to approach them myself. Even the security guard was sharing laughs and jokes with them, saying "see you later guys." Left me speechless, the staff shouldn't have to endure such behavior. There were a few other customers grabbing their bits of shopping, but you could tell they were uneasy.
Eric Cook (24/05/2025, 03:32):
Absolutely dreadful experience at this Asda, I must say. The customer service from the staff was shocking, you could see it in their faces. Completely uncalled for. I ended up putting all my shopping back and walking out because of a staff member who clearly missed the memo on customer service training and came off as quite unpleasant. Instead, I headed to Tesco Duloch where the difference in service was like night and day.
*Quick side note, when I was sharing the story with my husband, he immediately knew who I was referring to🤔*
For a store of that size, the lack of small trolleys is unacceptable. A complete mess of a shop, I'd much rather go the extra distance to another store than ever visit this one again.
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